ʻatikala a me ka ʻikepili mai E-Commerce Europe 2021, kahi hōʻike e pili ana i nā nīnauele me 12,749 mau mea kūʻai ma Belgium, Denmark, Finland, Farani, Kelemānia, Italia, Netherlands, Norway, Polani, Sepania, Suedena a me United Kingdom, e uhi ana i ka mokuʻāina. o ka e-kālepa ma 12 mau mākeke nui ʻEulopa.
Ua ulu mau ka nui o nā mea kūʻai e-commerce ʻEulopa i nā makahiki i hala iho nei a ke kū nei i kēia manawa ma 297 miliona.ʻOiaʻiʻo, ʻo ke kumu nui o kēia ulu ʻana ʻo ka maʻi maʻi Covid-19, ka mea i waiho i kāna hōʻailona ma nā ʻāina ʻEulopa.
I ka makahiki 2021 i hala iho nei, ua ulu ka e-commerce ma ʻEulopa i ka makahiki.ʻO ka awelika kūʻai aku i kēlā me kēia kanaka i kēlā me kēia mahina ma nā ʻāina 12 i noiʻi ʻia he €161.E like me ka mea i hōʻike mua ʻia, ʻo Kelemania a me UK ka mea ikaika loa i nā mākeke e-commerce ma ʻEulopa.Hoʻohui ʻia me ka heluna nui, ʻoi aku ka kiʻekiʻe o ke kūʻai ʻana o kēia mau mākeke ʻelua, a ʻoi aku ka kiʻekiʻe o ka māhele o ka e-commerce.I ka makahiki i hala aku nei, ua kūʻai aku ʻo 62 miliona mau mea kūʻai ma Kelemānia ma ka pūnaewele, i hoʻohālikelike ʻia me 49 miliona wale nō ma UK.Ma ka ʻaoʻao ʻē aʻe, ʻo nā ʻāina e like me Italia, Sepania a me Polani he haʻahaʻa haʻahaʻa kūʻai.I ka manawa like, ke hoʻomaka nei kēia mau mākeke ʻekolu e ulu ikaika mai ko lākou pae haʻahaʻa haʻahaʻa ma mua.
1、ʻO nā ʻāpana huahana 12 kiʻekiʻe no ke kūʻai ʻana ma ʻEulopa
ʻO nā papa kiʻekiʻe ʻekolu o nā ʻāpana huahana kaulana loa ma waena o nā mea kūʻai aku o ʻEulopa, nā lole a me nā kāmaʻa, nā mea uila home a me nā puke / puke leo, ua mau nō ia i nā makahiki.ʻO nā lole a me nā kāmaʻa nā māhele huahana i kūʻai nui ʻia ma nā mākeke āpau i nānā ʻia.ʻO nā huahana lāʻau lapaʻau kekahi o nā ʻano huahana i ulu ikaika i nā makahiki i hala iho nei, me nā mea hoʻonaninani, nā mea kūʻai aku a me nā mea hale.Ma Suedena, ua lilo nā huahana lāʻau lapaʻau i mea kūʻai kaulana loa ma kēia mākeke.
2、ʻOi aku ka nui o ka lawe ʻana i nā waiwai
Ua ulu aʻe nā kūʻai E-commerce ma waena o ka papa i ka wā maʻi Covid-19, a pēlā pū ka nui o nā consignment.ʻO ka maʻamau, kauoha nā mea kūʻai pūnaewele i nā huahana hou aʻe e pono ai no ka hoʻohana ʻana i kēlā me kēia lā.ʻO ka hopena, manaʻo nā mea kūʻai aku ma nā ʻāina he nui ka wikiwiki, e like me ka hōʻike ʻo European E-Commerce 2021.Ma UK, no ka laʻana, 15% manaʻo i kahi manawa hoʻopuka o 1-2 mau lā, hoʻohālikelike ʻia me 10% i ka makahiki i hala.Ma Belgium, ʻo 18% ka helu i hoʻohālikelike ʻia me 11% i ka makahiki i hala.Pili paha kēia i ka piʻi ʻana o ka noi mai nā mea kūʻai aku hou, ʻoi aku ka poʻe kūʻai kahiko, i hoʻomaka i ke kūʻai ʻana ma ka pūnaewele i ka wā mua e-commerce.
He mea hoihoi nō hoʻi ke ʻike i ka makemake o nā mea kūʻai ma nā mākeke like ʻole e hoʻopuka.Ma nā ʻāina he 12 i aʻo ʻia, ʻo ke ala hoʻolaha kaulana loa ʻo "ka lawe ʻana i kou puka".Ma Sepania, no ka laʻana, 70% o nā mea kūʻai pūnaewele makemake i kēia ʻano.ʻO ka lua o ka koho kaulana loa ʻo ia ka "home-free home or door delivery".Ma Suedena a me Norewai, ʻo "ka hoʻouna ʻana i kaʻu pahu leta" e ka mea leka uila ke ala hoʻolaha kaulana loa.A ʻo ka "kiʻi ponoʻī mai nā locker express" ka koho mua no nā mea kūʻai Finnish a ʻo ka lua o ka koho kaulana loa no nā mea kūʻai aku Polani.He mea pono e hoʻomaopopo i nā mākeke e-commerce nui e like me UK
a me Kelemānia, haʻahaʻa loa ka kaulana o ke ʻano o ka lawe ʻana i ka "courier locker".
3、 ʻOkoʻa ka makemake e uku no ka hāʻawi ʻana i ka e-commerce
ʻAʻole like nā ʻāina ʻEulopa i ka wā e koho ai i ka hoʻouna ʻana i ka e-commerce.ʻO Italia a me Kelemānia nā ʻāina me ka hapa kiʻekiʻe o nā mea kūʻai e-commerce e makemake e uku hou no ka hoʻopuka ʻana i ka e-commerce.ʻO ka poʻe kūʻai pūnaewele makemake e uku hou aku no kēia, ʻo ia ka poʻe ʻōpio (18-29 mau makahiki), he pūʻulu makahiki i makemake nui paha e uku no nā koho hoʻouna i nā mile hope loa.
ʻO Finland a me Polani ka mea liʻiliʻi loa i ka uku ʻana no ka hoʻouna ʻana i ka ʻoihana.No ka mea, aia ʻo Finland a me Polani ma mua o ʻEulopa e pili ana i ka hoʻolaha ʻana a me ka hoʻohana pono ʻana i nā locker courier, kahi i manaʻoʻiʻo ai nā mea kūʻai aku ʻoi aku ka maikaʻi o ka lawe ʻana mai nā laka ma mua o ka lawe ʻana i ka home.
4、E koho anei nā mea kūʻai aku ma ʻEulopa e kūʻai ma ka pūnaewele no nā kumu kaiapuni?
Hiki i nā mea kūʻai pūnaewele ke koho e kūʻai ma ka pūnaewele ma ko lākou ʻāina ponoʻī no nā kumu like ʻole.ʻO kekahi o nā kumu e koho ai nā mea kūʻai aku e kūʻai aku ma ka home i nā hōʻike mua ʻo ia ka pale ʻōlelo.Eia nō naʻe, me ka hoʻonui ʻana i ka ʻike o ka hoʻomau, ʻoi aku ka nui o nā mea kūʻai aku e kūʻai kūʻai aku nei i ka home i ka hoʻāʻo ʻana e hōʻemi i nā mamao o ka halihali a me nā hoʻokuʻu kalapona.Ma waena o nā mākeke āpau i noiʻi ʻia, ʻo Sepania a me Italia ka nui o nā mea kūʻai aku o kēia ʻano kūʻai pūnaewele, ukali ʻia e nā mea kūʻai aku ma Farani.
5、Ka ulu ʻana o ka e-commerce ʻEulopa i alakaʻi ʻia e Covid-19 - e mau anei ia?
Ua ulu wikiwiki ka E-commerce ma kahi kokoke i nā ʻāina ʻEulopa.Ma 2020, hiki iā mākou ke ʻike i ka ulu ʻana a hiki i 40% i kekahi mau mākeke, me Sweden a me Polani.ʻOiaʻiʻo, ʻo ka hapa nui o kēia ulu ulu maʻamau e alakaʻi ʻia e ka maʻi maʻi Covid-19.ʻO nā mea kūʻai aku ma nā mākeke 12 i aʻo ʻia ua hana lākou i nā kūʻai hou aku ma ka pūnaewele i ka wā maʻi maʻi.Ua ʻike nā mea kūʻai pūnaewele ma Sepania, UK a me Italia i ka piʻi nui loa o nā kūʻai.ʻO ka holoʻokoʻa, ʻōlelo ka poʻe ʻōpio ke kūʻai aku nei lākou ma ka pūnaewele ma mua o ka wā.
Eia nō naʻe, ua emi iki nā kūʻai ʻana ma nā paepae cross-border i ka hoʻohālikelike ʻana i ka hōʻike o ka makahiki i hala ma muli o nā pilikia hoʻopuka i hoʻopili ʻia e COVID-19 a me nā laka aupuni.Akā ke manaʻo ʻia nei e piʻi mālie ka kūʻai ʻana ma waena o nā palena ʻoiai e emi ana nā pilikia pili i ka maʻi maʻi.Wahi a ka noiʻi o kēia makahiki, 216 miliona mau kānaka i kūʻai i kahi kūʻai ma waena o nā palena, i hoʻohālikelike ʻia me 220 miliona i ka makahiki i hala.I ka hiki ʻana mai i ke kūʻai ʻana i nā palena ʻāina, ʻo Kina ka ʻāina kaulana loa no ka poʻe ʻEulopa e kūʻai mai, a ukali ʻia e UK, US a me Kelemānia.
Ua nīnau ʻia nā mea pane i ka loiloi inā e hoʻonui a hoʻemi paha lākou i ke kūʻai pūnaewele ma hope o ka hoʻomaikaʻi ʻana o ke kūlana COVID-19 i hoʻohālikelike ʻia i ke kūlana o kēia manawa.Ua ʻokoʻa nā manaʻo no kēia nīnau ma waena o nā ʻāina.Ma Kelemānia, Netherlands a me Pelekiuma, he mau mākeke ma ka pūnaewele, manaʻo ka hapa nui o ka poʻe e hōʻemi lākou i ka nui o ke kūʻai aku ma ka pūnaewele, ʻoiai i ka ulu ʻana o nā mākeke e like me Sepania, Italia a me Polani, he ʻoiaʻiʻo ia, akā ʻōlelo pū nā mea pane ma ka pūnaewele. Ua lilo ke kūʻai ʻana i mea nui i ko lākou ola i kēlā me kēia lā, e mālama lākou i kēia ʻano ʻai ma hope o ke ahulau.
Ka manawa hoʻouna: Jul-05-2022