ʻO ka pālākiō pūnaewele he 692 miliona US kālā, a ke kali nei ka mākeke matrix nui ʻelima ma Brazil iā ʻoe e makaʻala!

ʻO nā mea pāʻani makuahine a me nā pēpē ka 5th nui loa o ka mākeke matrix pūnaewele ma Brazil
I ka makahiki 2021, ʻo ka nui o ka mākeke pūnaewele o ka makuahine Brazilian a me nā mea pāʻani pēpē he US $ 692 miliona, ka helu ʻana i ka mākeke matrix nui loa ma Brazil.

hiki ke ulu nui
Ke ulu wikiwiki nei ka mākeke pūnaewele o Brazil, me ka ulu nui o ka makahiki ma mua o 20% i nā makahiki ʻelima e hiki mai ana.Ma 2025, e ʻoi aku ka nui o ka pūnaewele ma mua o Sepania.
Hiki i nā mea hoʻohana ke lilo i mau pūʻulu ʻōpio waena a kiʻekiʻe
1. Opio
I ka makahiki 2021, ma ka mākeke e-commerce o nā mea pāʻani makuahine a me nā pēpē ma Brazil, ʻo nā mea hoʻohana i ka makahiki 18-44 e helu no 84.3%, ʻoiai ʻo kēia ʻāpana ma lalo o 80% i nā mākeke nui ʻEulopa;
2. Loaʻa waena a kiʻekiʻe
I ka makahiki 2021, loaʻa ka loaʻa kālā waena a me ke kiʻekiʻe no 76.6%.
makemake kūʻai
Nā mea pāʻani: Brand/IP Drive
I ke kūʻai ʻana i nā huahana pāʻani, ʻoi aku ka nui o nā mea kūʻai aku o Brazil e nā hōʻailona a me IP ma mua o ʻEulopa, ʻoi aku hoʻi i nā pēpē, nā hale kūkulu hale, nā mea pāʻani maʻamau, nā kiʻi, nā hiʻohiʻona kaʻa a me nā ʻano ʻē aʻe.

ʻO nā kāmaʻa pēpē a me nā lole: ke kumu kūʻai / kaila
Nā huahana hānai a me nā pēpē: ka lakio maikaʻi / kumukūʻai

Makemake nā makuahine e hoʻolako i ka mālama palekana no kā lākou pēpē, no laila makemake lākou i nā brand huahana makuahine a me nā pēpē me ka maikaʻi a me ka maikaʻi.Ma ka mālama pēpē / hānai / diapers a me nā ʻāpana ʻē aʻe, ʻo nā māka 10 kiʻekiʻe e noho i 60% wale nō o ka māhele mākeke.

aloha i nā mea pāʻani kahiko
ʻO ka hapa o ka poʻe mākua Brazilian e kūʻai ana i nā mea pāʻani no lākou iho he haʻahaʻa, a ʻo kā lākou mea pāʻani e hoʻokumu nui ʻia i nā mea pāʻani maʻamau no nā keiki.ʻO nā pāʻani ka mea pāʻani kaulana loa i waena o nā keiki Brazilian, e helu ana ma kahi o 30% o ka mākeke kūʻai, aʻo nā mea pāʻani pēpē he 12%.He 7% nā mea pāʻani kula kamaliʻi, a ʻo nā poloka kūkulu hale, nā mea pāʻani waho, nā strollers, a me ka mana mamao ma lalo o 5%.


Ka manawa hoʻouna: Apr-01-2022